Juventus Extends Cygames Deal Until 2027

Renewed Commercial Partnership

Juventus has secured a fresh agreement with Cygames that will keep the Japanese firm as a shirt‑back sponsor through the 2026‑27 season. The deal extends the original 2017 pact, making it one of the club’s longest commercial relationships. Cygames’ logo will appear once again on the back of the Men’s First Team jersey for the full 2026/27 campaign. The renewal is seen as a vote of confidence in both brands after years of collaborative growth.

Why Cygames Fits Juventus

As a top Japanese entertainment powerhouse, Cygames is known for creating world‑class experiences in gaming, animation, manga and digital media. Its talent for nurturing dedicated fan communities while constantly innovating makes it a natural match for a club that values youthful energy. The firm’s global reach and reputation for creativity align perfectly with Juventus’ own “We Are Youth. Since 1897.” philosophy. This shared vision has become a cornerstone of their partnership since it began in 2017.

Strategic Benefits and Future Plans

Looking ahead, the collaboration will tap Juventus’ global platform, its robust digital ecosystem and the Juventus Creator Lab to spark fresh engagement. Fans can expect more immersive storytelling and compelling content that bridges sport and entertainment. The club’s digital reach includes almost 200 million followers, with roughly 40 % of them under the age of 24. These assets will be used to deepen the connection with Cygames’ audience and vice versa.

Official Response

Juventus Chief Business Officer Peter Silverstone expressed heartfelt gratitude for Cygames’ continued trust and praised the firm’s growth into a respected global entertainment name. “We are delighted and deeply grateful for the trust that Cygames has continued to place in Juventus and for the support they have shown throughout our partnership. Over the years, we have had the privilege of watching Cygames grow into one of the most respected and successful names in the global entertainment industry. The alignment between Cygames’ passion for innovation and Juventus’ philosophy, ‘We Are Youth. Since 1897.’, makes this partnership especially strong. We are excited to continue creating value and new engagement opportunities for Cygames around the world through our global digital ecosystem of almost 200 million followers, 40% of whom are under the age of 24, as well as through the Juventus Creator Lab. Partnerships of this longevity are rare. They are built on trust, shared ambition and a commitment to growing together. We are proud that Cygames has chosen to continue this journey with Juventus, and we look forward to working together for many years to come.”