BYU Adds Entrata as First‑Ever Jersey Patch Sponsor

New Jersey Patch Deal Unveiled

BYU football uniforms will feature a fresh look starting in 2026, thanks to a landmark agreement with Utah‑based Entrata. The Cougars announced Monday that the partnership marks the program’s first jersey‑patch sponsorship, signaling a new revenue stream for the athletic department. The multiyear contract will place the Entrata logo on the teams’ jerseys and outline broader collaboration between the two organizations. Athletic officials anticipate the deal will bolster both competitive support and community outreach.

Community Focus of Partnership

Beyond the on‑field branding, the deal ties Entrata to several community initiatives across Utah. The two sides will work together to strengthen local communities, create service opportunities for student‑athletes, and amplify their shared commitment to positive impact outside of competition. BYU’s senior associate athletic director for corporate sponsorships described the alliance as a step forward that aligns athletic excellence with meaningful community work. Entrata’s chief marketing officer emphasized that the partnership extends well beyond a simple logo placement.

Company Profile: Entrata

Headquartered in Lehi, Entrata specializes in property‑management software and is recognized as one of Utah’s largest technology firms. The company’s chief marketing officer, Nico Dato, highlighted the mutual goals of the collaboration, noting plans for service‑focused projects that involve BYU student‑athletes. Entrata’s involvement reflects a growing trend of tech companies investing in collegiate athletics to enhance brand visibility and community presence. The partnership also underscores BYU’s strategy to leverage local business strength.

Impact on BYU Athletics

BYU athletic director Brian Santiago welcomed Entrata, saying the sponsor “brings great value” and expressed excitement for the future of the program. Casey Stauffer, the senior associate athletic director for corporate sponsorships, called the relationship a milestone that blends sports success with community impact. The deal not only provides a new revenue source but also reinforces BYU’s dedication to service and local engagement. Officials anticipate that the collaboration will set a positive precedent for upcoming sponsorship opportunities.