Rams to Unveil Two New Alternate Uniforms July 23

When the New Jerseys Arrive

The Los Angeles Rams will formally debut two fresh alternate kits on July 23, as the franchise announced Tuesday. The reveal will take place during a special evening event reserved for season‑ticket holders, when the designs will be released to the public. This timing puts the unveiling just two days before players report to Loyola Marymount for training camp, giving fans a glimpse of what to expect in the upcoming season. The event underscores the Rams’ ongoing commitment to refreshing their look while keeping loyal supporters at the center of the process.

What to Expect from the Designs

Speculation is already swirling about the look of the new alternates, with many fans anticipating a blue‑and‑white throwback and a bright yellow option. However, the organization has not confirmed any details about color schemes or styles. The two new pieces will join the existing lineup, which already features classic royal jerseys, white jerseys, and the near‑black Rivalries uniform. If past updates are any guide, the new designs are likely to maintain a clean, modern aesthetic that honors the team’s heritage. Only when the July 23 event wraps will the exact visuals become known.

Why the Timing Matters

Unveiling the alternates just two days before training camp highlights the Rams’ desire to have fresh gear ready for the start of preparation. Having the new uniforms available early allows players to incorporate them into camp drills and any preseason appearances. It also gives fans an immediate chance to purchase or preview the kits ahead of the regular season. The proximity to camp suggests the team values both practicality and marketing momentum heading into the year.

Five Uniforms for One Season

With the two new alternates, Los Angeles will now boast a roster of five distinct uniforms: classic royal, white, the almost‑black Rivalries set, plus the upcoming blue‑and‑white and yellow options. This expands the palette beyond the modest tweaks made earlier in the offseason as part of a broader 2020 brand refresh. The expanded collection gives coaches and players more flexibility to match jerseys to opponents, TV markets, or special events. The earlier updates to the current uniforms were well‑received, and the new alternates are expected to follow a similarly well‑balanced approach. The final count—five—positions the Rams as one of the more versatile uniform ensembles in the NFL this year.

The article originally appeared on Rams Wire, where the team first disclosed the unveiling details.