Dynamo puts Dude Wipes on jersey backs after World Cup

New Back‑of‑Jersey Sponsor Announced

The Houston Dynamo are returning to action following their World Cup pause, and the club has unveiled a fresh jersey partner. Dude Wipes will appear on the lower back of the kits, a spot the brand says matches where its product is most often used. The multi‑year deal will become visible for the Aug. 1 fixture at Sporting Kansas City.

Nico Zini, the Dynamo’s chief revenue officer, called the partnership “a brand that’s unapologetically authentic, knows how to make people laugh, and has built an incredibly loyal community.” The club’s tagline for the collaboration is “Space City has Uranus covered.” The branding will also be added for fans who already own a 2026 jersey.

What Fans Get From the Deal

Inside Shell Energy Stadium, signage will highlight Dude Wipes, while concourse activations and premium hospitality upgrades are on the schedule. The brand will also serve as the presenting sponsor of Cascarita, a youth development program offering free pickup soccer for ages 12‑18. Dynamo supporters can expect new match‑day experiences that highlight the brand’s playful personality.

Houston will be among just four MLS clubs this season to feature a sponsor on the back of the jersey, joining the front‑side MD Anderson Cancer Center logo. The initiative reflects the club’s effort to deepen community ties and expand commercial revenue.

Dude Wipes’ Growing Sports Portfolio

The disposable‑wipe company’s co‑founder, Ryan Meegan, said the partnership aligns with a strategy to “bring a little personality while supporting a club and city that lives and breathes soccer.” Dude Wipes already sponsors Anthony Alfredo’s NASCAR ride and appears on the lower back of every Premier Lacrosse League jersey. The expansion signals the brand’s intent to increase its presence across multiple sports arenas.

By aligning with the Dynamo, Dude Wipes taps into a passionate fan base in Houston and reinforces its reputation for authentic, community‑focused branding. The collaboration is expected to set a benchmark for unconventional jersey placements in MLS.