De’Aaron Fox Partners with Sharpie for New Signature Sneaker

Hand‑Drawn Details and Family Tribute

Fox’s latest collaboration with Under Armour and Sharpie is called the Fox 2 colorway and bursts with sketches that reflect his life story. Black Sharpie‑style drawings fill the strap, heel and midsole of a mostly white sneaker, featuring his logo, basketballs, crowns, arrows, flowers and fox illustrations that look like pages from a sketchbook. A rose represents his son Reign, while a California poppy honors daughter Poppy. The artwork also includes a figure of “Swiper,” a nod to his last name, and numerous personal symbols.

Designing a Personal Canvas

Rather than creating another standard colorway, Fox wanted the sneaker to mirror his identity. “Some of the sketches on here – you see the fox, obviously, playing off my last name,” he explained. He has been using Sharpie markers since childhood, making the partnership feel natural and deeply meaningful. The design serves as a personal expression, showcasing memories, family moments and his journey from youth to the NBA.

Release Info and Market Position

The Sharpie x Under Armour Fox 2 drops on July 23 and will be priced at $130. This launch adds to Fox’s expanding signature line as the Spurs guard continues to build his brand off the court ahead of the new season. The sneaker’s mix of artistic flair and performance footwear aims to resonate with fans who view shoes as more than athletic gear.

What It Means for Fox’s Brand

Fox hopes fans view the shoe as a reminder that even small details can tell a personal story. He encourages others to stay true to themselves, using any tool – be it a Sharpie, paper or a whiteboard – to create something authentic. The collaboration positions him as an athlete who uses his platform to blend sport with art, reinforcing his presence beyond the hardwood.

San Antonio Spurs guard De’Aaron Fox (4) reacts to a play during Game 1 of the NBA Finals against the New York Knicks at Frost Bank Center in San Antonio, on Wednesday, June 3, 2026. (Sam Owens/San Antonio Express-News)