Juventus Names Frederic Massara Chief Football Officer

Major Leadership Changes at the Old Lady

Juventus has unveiled a pair of senior appointments that reshuffle its executive ranks. Frederic Massara will assume the newly created role of Chief Football Officer, reporting directly to CEO Giovanni Carnevali. In the statement, the club said the move is designed to tighten the organizational framework of its men’s football division.

Massara brings a résumé that includes spells at AC Milan and most recently AS Roma as sporting director. His experience is expected to complement existing staff, particularly Sporting Director Marco Ottolini, and to help shape Juventus’ strategic sporting agenda. The Italian side’s brass believes the hire will bolster their ambitions on and off the pitch.

While the football side gets a new boss, Juventus also promoted a football legend. Giorgio Chiellini, the veteran defender who hung up his boots after a illustrious career, will serve as Chief Club Affairs Officer. In this capacity he will liaise with institutions, stakeholders, and governing bodies across Italy and the globe, aiming to deepen the club’s external relationships.

Chiellini’s appointment reflects Juventus’ push to leverage its sporting heritage in broader commercial and diplomatic matters. The former captain’s credibility on the pitch is now being transferred into a role that shapes the club’s public‑facing strategies.

CEO Carnevali praised both appointments, saying they reinforce a “solid, competent and cohesive structure.” He highlighted Massara’s football expertise as a perfect fit for the club’s current roster of professionals. The board’s confidence in Chiellini’s leadership hints at a broader strategy to blend on‑field stars with off‑field diplomacy.

Observers view these moves as part of Juventus’ ongoing reboot after recent trophies. By installing seasoned insiders and a legend, the club aims to align its sporting ambitions with stronger external partnerships. The next few seasons will reveal how the new executive duo influences the team’s performance and market positioning.