Deion Sanders at Big 12 Media Days

Sanders Takes the Stage in Frisco

Coach Prime arrived in Frisco, Texas, to represent the Colorado Buffaloes at the Big 12 media event. He is accompanied by a group of current players: Julian “Juju” Lewis, Danny Scudero, Zach Atkins, Ben Finneseth, Naeten Mitchell, and Cree Thomas. Sanders is slated as the fifth head coach to address the main stage, taking the floor around 3:20 p.m. EST (1:20 p.m. MDT). His remarks will be followed by Kenny Dillingham of ASU, Kalani Sitake of BYU, and Joey McGuire of Texas Tech.

Buffaloes Aim for an Upswing After a Downturn

This season marks a fresh start for Colorado, with many marquee names moving on to new challenges. After a 3‑9 campaign last year, the coaching staff and players believe the team is positioned for improvement. The Buffaloes have retained three key contributors expected to make an impact in 2026. While the quarterback battle remains undecided, the roster’s direction is seen as a clear step forward.

Key Players Spotlighted at Media Days

Julian Lewis is highlighted as a cornerstone of the Buffaloes’ offense, drawing immediate attention from analysts and fans. Danny Scudero has been featured prominently in Well Off Media videos, and Coach Prime has repeatedly praised his effort and potential. Cree Thomas, a transfer from Tennessee, has already generated headlines with his performances and is viewed as a promising addition to the defense. These three athletes are expected to lead the charge on the field.

Big 12 Announces New Brand Partnership

The conference secured a multi‑year branding agreement with Monster Energy, signaling a boost for promotional activities across platforms. This season’s media event also embraces the theme “Football meets Futbol,” blending traditional college football with a global sporting flair. The partnership and theme underscore the league’s push to expand its market reach and fan engagement.

ESPN Coverage From Frisco

ESPN dispatched a crew to Frisco, led by Charles Davis, to provide live coverage of the proceedings. The broadcasts will air on ESPNU and ESPN2, giving viewers multiple options to tune in. Fans can expect in‑depth analysis and updates straight from the heart of Big 12 media week.