Nike Inks Texas Football Stars for NIL Deals

New Nike Sponsorships Expand Longhorns Roster

Nike has added three more Texas Longhorns to its football NIL roster, sealing deals with returning players Colin Simmons and Cam Coleman, plus 2028 recruit Neimann Lawrence. The fresh signings join existing Longhorn sponsors Dia Bell, Ryan Wingo, and Jonah Williams under the Nike umbrella. “Nike’s football roster has always been defined by the athletes who are shaping where the game goes next,” said Ann Miller, EVP of Global Sports Marketing, highlighting the brand’s focus on supporting top talent.

These acquisitions underscore Texas’ rising NIL market, mirroring the SEC-wide trend of schools leveraging name‑value agreements to boost both player recruitment and brand visibility. Simmons and Coleman bring seasoned on‑field experience, while Lawrence’s early commitment signals a long‑term partnership. Together they enhance a roster that already counts several Nike‑backed athletes.

What the Coverage Says

• 247Sports: Latest photos showing the progress being made on Texas’ new football practice facility
• 247Sports: Texas football NIL: Colin Simmons, Cam Coleman and a Longhorn commit ink deals with Nike
• 247Sports: 12 questions facing Texas football in 2026: No. 7 — Can the Longhorns’ special teams improve
• 247Sports: The Insider: Six Longhorn starters whose much‑needed improvement will help dictate Texas’ success in 2026
• Inside Texas: Texas Longhorns Insider: 20 things we learned before fall camp
• Inside Texas: Deep Dive: Maximizing Arch Manning, stopping Sark’s offense, the biggest missing piece
• Inside Texas: Texas has the best WR3 in college football — and nobody is talking about him

The breadth of coverage reflects how Texas’ NIL activity is influencing broader conversations about player development and facility upgrades at the school. The links above capture analysis, recruiting updates, and roster breakdowns that collectively paint a picture of the Longhorns’ evolving landscape.

In additional news, the Burnt Orange Nation highlights a four‑star RB, Landen Williams‑Callis, setting a decision date, while women’s basketball adds No. 13 prospect Jayla Forbes to its commits. Recruiting outlook pieces examine the 2027 class, a top basketball recruit’s visit, and a 2028 offensive line target, offering deeper insight into Texas’ future talent pipeline.

The SEC spotlight section rounds out the week’s reading with a look at Peyton “Pop” Houston’s move to LSU, an EA Sports roster breakdown for Ole Miss, predictions for Alabama’s schedule, a coaching departure at Kentucky, and a roundup of NFL training camp start dates. Readers will also find analysis on the Rams’ Puka Nacua contract and a nostalgic look at World Cup history.

Overall, the wave of Nike NIL signings signals continued confidence in Texas’ football talent pool and reinforces the Longhorns’ position among the nation’s elite programs.