Tom Penn on MLS, World Cup and Youth Soccer

2026 World Cup Exceeds Expectations for U.S. Soccer

Tom Penn says the lead‑up to the 2026 World Cup has already outpaced earlier forecasts for American soccer. The heightened interest is reshaping how fans view the sport across the country. This surge in attention creates a platform for deeper engagement with domestic leagues.

Channeling World Cup Excitement into MLS Loyalty

Penn emphasizes that the buzz surrounding the tournament offers a chance to convert casual viewers into lifelong MLS supporters. He outlines strategies to leverage the moment, focusing on community outreach and local club experiences. Turning that energy into season‑ticket holders could cement the league’s growth trajectory.

Live Sports Remain AI‑Proof and Broadcast Rights Focus

According to Penn, live sporting events are resilient against AI‑generated content, safeguarding their relevance for audiences. The durability of live rights makes broadcast deals a reliable revenue stream for clubs. This assurance helps front offices plan long‑term financial models with confidence.

San Diego FC’s Cross‑Border Academy and Right to Dream Partnership

San Diego FC’s new youth academy forms a cross‑border link with the celebrated Right to Dream program. The collaboration aims to import proven development pathways from Ghana to the United States. Penn sees the partnership as a catalyst for discovering talent in underserved regions.

Building Two MLS Clubs from the Ground Up

Penn reflects on his experience launching LAFC and now San Diego FC, highlighting the challenges of constructing clubs from scratch. Each franchise required unique branding, infrastructure, and community integration. The lessons learned are already informing the strategic direction of both organizations.

The interview provides a comprehensive look at how Penn is shaping the future of soccer through clubs, academies, and the global spotlight of the World Cup.