Juventus Names Frederic Massara Chief Football Officer
New Leadership Appointments
The Turin club has unveiled two senior appointments aimed at tightening its organizational grip. Frederic Massara steps into the Chief Football Officer role, while legendary defender Giorgio Chiellini assumes the newly created Chief Club Affairs Officer post. Both moves signal Juventus’ intent to bolster its internal structure and external relationships.
Massara will report directly to CEO Giovanni Carnevali, focusing on the men’s football division’s management and long‑term development. He will work hand‑in‑hand with Sporting Director Marco Ottolini to shape and execute the club’s strategic sporting projects. The hiring is part of a broader effort to reinforce the team’s competitive framework both now and in the coming seasons.
Massara’s Role and Credentials
In his new capacity, Massara oversees all facets of the men’s football operation, from talent strategy to day‑to‑day oversight. He brings a résumé that includes significant stints with AC Milan and AS Roma, where he helped steer those clubs to notable successes. His reputation as a top‑tier executive is expected to fill a critical gap in Juventus’ existing skill set.
The club’s CEO praised the appointment, highlighting the expertise and deep football knowledge Massara adds to the Bianconeri fold. According to Carnevali, the new structure is designed to be solid, competent, and cohesive, capable of supporting Juventus’ ambitions on and off the pitch. The integration of Massara’s experience is viewed as a perfect complement to the current leadership team.
Chiellini’s New Responsibilities
Chiellini’s appointment to Chief Club Affairs Officer places him at the forefront of Juventus’ external engagements. He will manage relationships with key institutions, strategic stakeholders, and sporting bodies throughout Italy and globally. The aim is to enhance the club’s ability to represent its interests across a wide spectrum of partners.
The former captain’s transition from player to executive mirrors Juventus’ broader strategy of leveraging in‑house talent. His familiarity with the club’s culture and network is expected to deepen ties with existing affiliates and attract new alliances. This role underscores the club’s commitment to maintaining a strong, unified presence in the football landscape.
sports.yahoo.com.
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